Now in sports marketing we all learning about the importance M-I-M, or Marketing Information Management. M-I-M is when the company gather research from the customers and understand how the product can benefit them. Then they produce and release the products to the customers needs. The focus group is important to this. These are the people that actually go out and gather the info from the customers and research ways to fit the customers needs.
Monday, September 28, 2009
M-I-M...
Now in sports marketing we all learning about the importance M-I-M, or Marketing Information Management. M-I-M is when the company gather research from the customers and understand how the product can benefit them. Then they produce and release the products to the customers needs. The focus group is important to this. These are the people that actually go out and gather the info from the customers and research ways to fit the customers needs.
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